Watkins Incorporated is a manufacturer of health remedies, baking products, and other household items. The company was founded by J. R. Watkins in Plainview, Minnesota, who began selling liniment in 1868 door-to-door in the southeastern part of the state. The company moved to Winona in 1885 and added a number of products to its lineup. The entire catalog now includes 400 products. It is based in Winona, Minnesota, United States, which utilizes an Omni channel marketing strategy which includes a national retail sales force which focuses on selling to the retail channel as well as an independent sales force of 25,000 people to distribute its products. This independent sales force sells the products using various methods, including the Internet, person to person, trade shows, party planning, and fund-raising. (wikipedia.org)